The 2026 Snowflake Stroll wrapped up on February 22, and the numbers tell the story.
According to Lorna, Jamie’s General Manager:
1,131 entries x $5 = $5,655 spent with 30 participating vendors in February.
During one of the slowest retail months of the year, participating vendors saw measurable sales tied directly to this promotion.
Structured promotions work.
What This Means for Vendors
Snowflake Stroll demonstrates that when shoppers are given a purchase incentive, they respond.
More tickets.
More transactions.
More booth visits.
That momentum now carries us into spring.
Up Next: Annual Gas Grill Giveaway (May)
The Gas Grill Giveaway operates differently — and benefits the entire inside market.
Jamie’s purchases the grill.
Shoppers receive an entry ticket for every $5 spent with any inside vendor.
There is no vendor opt-in.
There is no prize donation required.
There is no participation fee.
Every inside vendor benefits automatically from increased shopper traffic and purchase motivation.
Why It Matters
- Encourages incremental purchases
- Creates a market-wide reason to spend
- Increases average transaction size
- Drives repeat visits during the promotion period
While Snowflake Stroll concentrated activity among participating vendors, the Gas Grill Giveaway distributes that incentive across the entire inside market.
The Bigger Picture
Our goal with these structured promotions is simple:
Drive measurable sales.
Create energy in the buildings.
Support vendor revenue in every season.
Winter → Snowflake Stroll
Spring → Gas Grill Giveaway
Momentum continues.